A saved comparison of brand posts, recorded on 13 September 2026. “Typical” means the median for comments and views per post.
Comments per typical post
Median comments increased from 2 before to 15 during. 15 ÷ 2 = 7.5×.
Views per typical post
Median views increased from 905 before to 1,916 during. 1,916 ÷ 905 ≈ 2.1×.
Comments relative to views
Before: 439 comments across 88,406 views. During: 369 comments across 37,216 views.
439 ÷ 88,406 × 1,000 ≈ 4.97 comments per 1,000 views before; 369 ÷ 37,216 × 1,000 ≈ 9.92 during. The ratio is approximately 2×. This uses total comments divided by total views, not the median of individual post rates.
Which posts?
Before: 75 retained posts published 1 January–16 August 2026. During: 17 retained posts published 17 August–13 September 2026. Nine owner-confirmed boosted posts are excluded: three before and six during.
What this comparison can tell us
Counts are cumulative at capture, grouped by publication date. Earlier posts had longer to gather views. Content, posting frequency, prizes and other activity changed too, so this comparison does not isolate the campaign’s causal effect. Excluding boosted posts does not establish that all remaining exposure was organic. The combined like-and-comment rate did not increase.
The carousel is a curated set of five example posts, not all 92 retained posts. Its visible cards do not produce the headline metrics. Views includes examples from both periods. Covers are authentic where available; other cards are explicitly labeled caption excerpts.
